LA Dodgers Announce Partnership with Sony/Honda Joint Venture, AFEELA
HEUNG-MIN SON TAKES PART IN THE SEOUL 2024 #PASSFORHOME CHALLENGE
100 days to go until Seoul 2024 Homeless World Cup
USA to Battle France in the Historic 2024 Paris Games Polo Challenge, Presented by U.S. Polo Assn.
YOSHIKI Performs U.S. National Anthem at Dodger Stadium in L.A.
NAGRA Sport and The EBU Partner to Launch “EUROVISION SPORT”
Newsbridge AI Solution Boosts Workflow Efficiencies for German Bundesliga Club 1. FC Köln
FORMULA E DECLARES 'IT'S ON' IN SEASON 10
Liverpool FC welcomes Orion Innovation as its official digital transformation partner
Liverpool FC's Exclusive Gift Collection for the Holiday Season
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Liverpool FC and Kodansha announce long-term extension
Liverpool FC (LFC) is delighted to announce a long-term partnership extension with Kodansha. Kodansha, LFC's official publication partner and Japan's largest publisher, first started working with the club in 2021 and has agreed an early renewal, showing their commitment to the future of the club and their desire to create a legacy with LFC. The new extension sees Kodansha extend their relationship with LFC, to incorporate both the men's and women's team, which will help to support the continued growth of the women's team. This comes at an exciting time ahead of their move to Melwood later this year. The partnership strives to 'Inspire Impossible Stories' by inspiring future generations through its work in the community, and through the 'Creative Works' programme alongside LFC Foundation, it provides children and young adults with a chance to express themselves through creativity and storytelling. This new, long-term commitment will see the programme's expansion into the USA, and Kodansha and LFC Foundation look to build on the impact they have already made in the UK. Through this partnership, LFC has supported Kodansha to drive brand awareness, globally, reach unconnected audiences, all whilst helping to inspire a younger generation. In this period, LFC and Kodansha have connected with over 850 school children in Liverpool, whilst helping almost 40 young people graduate through the LFC Foundation's Creative Works programme. Most recently, Kodansha, LFC and LFC Foundation exhibited within the famous Tate Liverpool, providing a chance for local children, artists, and visitors a chance to be inspired, creative and enjoy art. Speaking about the renewal, Ben Latty, commercial director at Liverpool FC, said: "We are delighted to announce the extension of our partnership with Kodansha, even more so following on from the incredible displays in Tate Liverpool a few weeks ago. Our activations with Kodansha over the last two years truly embody the term partnership. There is a true alignment in values between LFC and Kodansha, which we are excited to build upon. "This extension will see significant support and focus on the brilliant work of LFC Foundation and see us expand that work into the USA. It's also pleasing to see Kodansha extend their support of the club to both the men's and women's teams." Tokuo Kanemura, senior vice president and COO at Kodansha, added: "We take great pride in the extension of this agreement, which allows us to be a part of Liverpool FC's illustrious history and to leave our legacy. Let's continue to join hands and inspire people all over the world together. "Furthermore, our partnership with the women's team is profoundly meaningful to us. We hope that this partnership will serve as a catalyst for their further achievements and that will continue to captivate audiences with its creativity."
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Perifery to Discuss Content Storage Strategies at SVG Sports Content Management Forum
Perifery, a division of DataCore, today announced that Jonathan Morgan, the company's senior vice president of product and technology, will speak at the SVG Sports Content Management Forum on the latest advancements in on-prem storage offerings, new and upcoming technologies, and the evolving storage needs of the sports media industry. WHAT: Morgan will join industry leaders during the panel session, "Plotting Your Storage Roadmap: What's the Next Big Thing and How to Stay Ahead of the Curve," to forecast how the next wave of storage technologies can manage the growing volume of sports content. The session will equip attendees with insights, trends, and strategies to effectively navigate the evolving sports media industry. WHERE: The SVG Sports Content Management Forum will be held at the 230 Fifth Penthouse on 230 5th Avenue in New York City. WHEN: The panel will take place on Wednesday, July 26 from 3:30 - 4:15 p.m. WHO: Morgan's passion for sports and technology makes him a valued speaker and advisor in the field of sports tech. His innovations have caught the attention of companies such as the BBC, NBC, ATP Media, and Madison Square Garden Sky. Jonathan most recently served as Founder and CEO of Object Matrix where under his leadership, the company created a cutting-edge, secure disk-based nearline and archive solution for content management and performance. As a recognized leader in media-focused on-prem and cloud storage platforms, Perifery addresses the challenges of managing burgeoning volumes of digital content faced by organizations globally.
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Liverpool FC partners with Peloton in community focussed first
Liverpool Football Club has agreed a unique multi-year partnership with Peloton, making the global leader the club's first ever digital fitness partner. Inclusive of both the club's men's and women's teams, the focus will be on enhancing the experience for the LFC and Peloton communities, by introducing supporters to Peloton's world-class content, which can be experienced anytime, anywhere and wherever people are on their fitness journey. Liverpool FC and Peloton will also team up to provide exclusive LFC content on the Peloton platform and will come together to also create unforgettable experiences for LFC fans and Peloton Members. In addition, Peloton now has a presence at the AXA Training Centre and at LFC's current pre-season training camp in Germany. The Peloton Bike, Tread, and accessories are now in all these elite sites to support player training and overall team fitness and wellbeing. In the near future, Peloton will also have a presence at LFC Women's facility at Melwood. To celebrate the partnership, LFC and Peloton have produced an exclusive launch video filmed at the AXA Training Centre. It features a number of LFC backroom staff – including canteen and admin workers and one of the club's kitmen – enjoying the everyday use of Peloton products. You can watch here. Commenting on the partnership, Ben Latty, Commercial Director at Liverpool FC, said: "We are delighted to welcome Peloton to the Liverpool FC family. This is a truly unique partnership and we're excited about growing and activating this meaningful relationship to benefit both LFC and Peloton communities. "Both LFC and Peloton recognise the vital importance of communities, how we at LFC look after our communities is a central part of our sustainability programme, The Red Way. Similarly, Peloton has built up a nearly seven million strong passionate community since launching, just over ten years ago. "It's particularly pleasing that we've been able to put our own staff, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership. "Together we will provide Liverpool FC fans and Peloton members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind experiences." This unique announcement follows Peloton's recent brand relaunch, featuring a vibrant new brand identity and campaign as well as new Membership tiers for the Peloton App, including a completely free tier (Peloton App Free). "Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction, and great music. The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers," said Charles Quartey, Senior Director of International Marketing for Peloton. "Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime." [Liverpool Football Club] Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs, having won 19 League Titles, including the Premier League, eight FA Cups, nine League Cups, six European Cups, three UEFA Cups, four European Super Cups and 16 Charity Shields. As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6).
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Experience the Coca-Cola 'Believing is Magic’ campaign at the FIFA Women's World Cup Australia & New Zealand 2023
Coca-Cola has announced its FIFA Women's World Cup 2023™ campaign under the theme of "Believing is Magic". The campaign builds on the long-standing partnership between Coca-Cola and FIFA and aims to uplift and refresh the shared experience of the FIFA World Cup™, creating excitement for football fans around the world. The FIFA Women's World Cup 2023™ takes place from July 20 to August 20 and the excitement continues to build as this is the first time ever that Australia and New Zealand will co-host the FIFA Women's World Cup™. The tournament will take place at 10 stadiums in nine cities across the two countries. Coca-Cola, a proud supporter of every FIFA Women's World Cup™ since the inaugural tournament in 1991, invites fans in Australia and New Zealand and around the world to experience the magic as football players chase their dreams on the global stage. The FIFA Women's World Cup™ is the biggest female sporting event in the world, and the momentum around women's sports has never been stronger. The 2023 tournament is on track to be the biggest and best sporting event of the year with 32 teams taking part to the delight of an estimated two billion people1 who will follow the tournament around the world. To celebrate this historic event, Coca-Cola® is presenting a series of immersive consumer experiences, which includes a stadium experience across different parts of Australia in which fans can explore a magical experience tunnel with lots of activity and gamified booths. There will also be a Fan-Zone Area where football fans can capture special moments while getting the opportunity to win Coca-Cola tote bags and drink vouchers in the gaming booths. Sustainability will be top of mind and Coca-Cola will be providing over 500 recycling bins across the stadiums and fan zones, encouraging spectators to recycle their bottles and cans. Directional signage and flags with 'recycle here' messaging will be located around stadiums to make the recycling zones easy to locate. Coca-Cola is also rolling out at the event a new smart bin to help minimize waste contamination. To further excite fans, Coca-Cola's new TVC is set to air in New Zealand from 19 July and Australia from 20 July and is now available on YouTube. It showcases fans from around the world coming together to watch the games and cheer for their heroes while enjoying an ice-cold bottle of Coca-Cola. The ad highlights Coca-Cola's ability to bring fans and players closer by tapping into the magic that inspired their heroes to reach the world stage. Coca-Cola will also be releasing inspiring short films of Team Coke players, which includes Australia's Ellie Carpenter, New Zealand's Katie Bowen, United States' Alyssa Naehar, China's Wu Hai Yan, and Vietnam's Huynh Nhu — all of whom have broken through barriers to achieve greatness in the sport. Kate Miller, Marketing Director of Coca-Cola Australia – one of the host countries – says, "Coca-Cola is committed to bringing people together, and this is at the essence of the FIFA Women's World Cup™. This is more than just a football tournament – it is a celebration of positive change in society and a testament to the spirit of believing in magic. When we unite and believe in the impossible, anything can be achieved. We want everyone to embrace the power of optimism, see what happens when you believe in magic, and be part of what will be an incredible FIFA Women's World Cup™." Embrace the power of optimism. See what happens when you believe in magic. Be a part of this incredible journey at the FIFA Women's World Cup 2023™ Finals. For additional information, please visit our website at www.coca-cola.com
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Samsung Partners International Olympic Committee to Present Inaugural Olympic Esports Week in Singapore
At the recently concluded Olympic Esports Week, Samsung Electronics was front and centre of the action as Premium Partner with its display and mobile technologies used at the event for esports competition and public activities. As a partner of the International Olympic Committee (IOC), Samsung contributed its Galaxy smartphones, tablets, Odyssey monitors, and other devices to create captivating gaming experiences for participants and spectators. This partnership also reflects Samsung's commitment to the "Do What You Can't" philosophy – a call to defy barriers and empower people to achieve what others see as impossible. For the inaugural Olympic Esports Week, Samsung took pride in supporting athletes with the gears to challenge their physical limitations and unlock exceptional opportunities in the realm of e-sports. "We are excited to be part of a historic chapter where the IOC and likeminded partners have come together to bring esports to the forefront of the sporting arena. With esports gaining tremendous momentum globally, the Olympic Esports Week presents us with an opportune moment to show how our technology can enhance the gaming experience for both participants and audiences. Over the years, we have introduced Galaxy smartphones, gaming monitors, and other innovations that are optimised for gaming. The event will allow us to demonstrate how Samsung's products are perfect for both casual and serious gamers, and for elevating fans' experiences." shared Dennis Jang, President, Samsung Electronics Singapore. "We are delighted to have Samsung onboard as a key supporter of the Olympic Esports Week. The growth of the sector has been powered by innovative technology, and Samsung's support for IOC and the event will add to the immersive experiences we hope to create for esports players and fans," said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. Samsung's Galaxy S22 and S23 series smartphones and Tab S7 FE and Tab S8 tablets, as well as gaming monitors were used by Games participants during the Finals. The Games that will be using Samsung's devices during the Finals are as follows: Tic Tac Bow (archery), WBSC eBaseball™: POWER PROS (baseball), Chess.com (chess), Zwift (cycling), Just Dance (dance), Gran Turismo (motorsport), Virtual Regatta (sailing), Fortnite (shooting), Virtual Taekwondo (taekwondo), and Tennis Clash (tennis) The devices were also used at Exhibition Games and Free-To-Play zones, where visitors were able to try out key gaming titles, and immerse themselves in a virtual sporting world. Best for gaming experience Equipped with Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, the Galaxy S23 Ultra is a powerhouse for gaming, delivering fast and powerful performance for games. The CPU micro architecture also boosts the processing abilities of the Galaxy S23 series by about 30% compared to the Galaxy S22 series[1], making the smartphone a great option for games that require fast response rate. And for a further touch of digital realism, the Galaxy S23 Ultra supports real-time ray tracing for mobile games, where users can notice more lifelike renderings of scenes, thanks to technology that stimulates and tracks every ray of light. For gamers who prefer a larger screen estate, the Galaxy Tab S8 offers 120Hz display, which runs great for sports games such as Tic Tac Bow, Virtual Regatta, Zwift – which are all official games for Olympic Esports Series Finals. For PC and console gamers, Samsung's Odyssey range of monitors deliver realism with incredible colours and pinpoint accuracy, with a curved screen that puts users at the centre of the action. The latest Odyssey OLED G9, for example, raises the bar for gaming experiences as the world's first Dual Quad High-Definition OLED monitor with AI upscaling, and incredibly fast 0.03 millisecond response time. The Olympic Esports Week was held at Suntec Singapore Convention & Exhibition Centre from 22 June to 25 June 2023. More details can be found here. ### [1] AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions and pre-installed software and applications.
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NTT takes Tour de France and Tour de France Femmes avec Zwift to edge of innovation with enhanced technology solutions
NTT Ltd., a leading global IT infrastructure and services company, today announced it is enhancing its technology offering for the Tour de France and Tour de France Femmes avec Zwift to bring IoT, edge connectivity, and edge computing to the forefront of the famous sporting event. In 2023, NTT will bring a greater focus on the combined value of these technologies for real-time analytics. NTT will integrate IoT and edge to create the world's largest "connected stadium" by setting up a digital twin of the race, which will connect layers of real-time information to replicate all aspects of the highly dynamic event digitally. At the core of NTT's data-gathering are the bikes themselves. Using geolocation, they will transmit a constant stream of latitude, longitude, and speed data over radio networks to race motorcycles or a plane. A microwave signal will then carry the data to the end of the race, where a truck-based edge-computing device will run a containerized version of NTT's real-time analytics platform. This year's race will also see the integration of ChatGPT in NTT's AI-driven Digital Human solution, which combines machine learning, speech recognition, natural language processing and conversational AI. The digital human platform has been specifically trained on relevant race information and can access detailed information to further enhance the fan experience. "Combining IoT and edge unlocks a new level of operational excellence and one that can't be achieved in isolation. Capturing, processing, and analyzing data alongside the unity of these technologies is essential for making every bike a 'digital twin' which is the ultimate demonstration of edge computing in action," said Shahid Ahmed, Group EVP, New Ventures and Innovation at NTT Ltd. "Having worked with NTT for the past nine years, we've seen data become an increasing asset to better explain the race to a mass audience, strongly engage our fans, improve their fan experience and support our race organization's challenges," added Julien Goupil, Head of Partnerships & Media at A.S.O. Following the announcement last year of the integration of NTT Ltd. and NTT DATA to create a $30 billion IT services powerhouse, NTT's technology partnership with both the Tour de France and Tour de France Femmes avec Zwift now falls under the NTT DATA brand. NTT's purpose is to transform businesses for success, disrupt industries for good and shape a better society for all. To find out more about how NTT supports A.S.O., visit: https://services.global.ntt/tourdefrance Follow @letourdata on Twitter and look for NTT's race predictions using #NTTPredictor. You can also follow the race live with the official Race Center powered by NTT Data.
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OPPO and Global Brand Ambassador Kaká Inspire Miracles with Unmatched Experiences at the 2023 UEFA Champions League Final
OPPO, official global partner of the UEFA Champions League, today brought together audiences worldwide to join the brand and its global brand ambassador, Kaká, in witnessing the birth of a new champion at the 2023 UEFA Champions League final. As part of the celebrations, the legendary Kaká joined OPPO in Istanbul to meet with fans at the exclusive OPPO Hospitality Tent in the Champions Village and at the OPPO Booth at the Atatürk Olympic Stadium, bringing elevated UEFA Champions League experiences to fans during the highly anticipated final. "As an official global partner of the UEFA Champions League, OPPO is committed to providing the best experience for football fans around the world," said Elvis Zhou, OPPO Overseas CMO. "By joining forces with Kaká, we have created an unparalleled experience that allows fans to fully immerse themselves in the excitement of the UEFA Champions League and enjoy the ultimate sporting spectacle." "It has been an incredible experience to return to Istanbul together with OPPO to witness the crowning of a new champion at the 2023 UEFA Champions League final," said Kaká. "Once again, we have seen miracles made both on and off the pitch here. Together with OPPO, I look forward to inspiring football fans around the world to make their own miracles too." OPPO Hospitality Tent at Champions Village Ignites Excitement During Intense Final In order to deliver unparalleled experiences, the OPPO Hospitality Tent at the Champions Village brought a highly immersive and engaging experience to selected guests during the competition final. In the experience area, guests were invited to act out inspiring moments from UEFA Champions League competitions past and present with a variety of props that included a UEFA Champions League trophy replica, jerseys of the two finalist teams, as well as a digital scoreboard inspired by the OPPO Find N2 Flip cover screen. OPPO's leading technological innovation was also on full display across a range of interactive products. From breath-taking images shot on OPPO smartphones and displayed on OPPO Pad and OPPO Find X6 Pro devices, to the impressive Enco X2 wireless earphones and OPPO Watch 3 Pro, guests were given hands-on access to OPPO's latest technologies. Kaká also dropped in to greet fans at the Hospitality Tent and perform a few skills of his own as he participated in a kick-up challenge. Guests even had the chance to win a UEFA Champions League final mini replica ball signed by Kaká in a lucky draw. "Inspiration Ahead" at the OPPO Booth Taking its cues from the football fans and their role in inspiring their teams to victory each game as the irreplaceable '12th man' on the pitch, OPPO also brought an immersive exhibition to the Atatürk Olympic Stadium, where fans could experience the excitement and anticipation of being called up for the big game from the team bench. The experiential exhibition also gave fans an exclusive opportunity to take photos with the legendary Kaká, using OPPO's latest foldable flagship Find N2 Flip and the exceptional camera capabilities of OPPO Find X6 Pro. Adding to the excitement, fans were presented with the jerseys and scarves of the two 2023 UEFA Champions League finalists, Manchester City and Inter Milan, recording the exciting moments with OPPO smartphones. These photos were printed and given to fans to keep as a memento of the once-in-a-life-time event. In the moments before kick-off for the big game, Kaká would also regroup with his old friend Luis García several years after 'Miracle of Istanbul'. The two players reminisced about their fated encounter on the same soil in 2005 and took photos with the OPPO Find X6 Pro to commemorate their reunion and wish their luck to the two teams competing to be crowned this year's UEFA Champions League champions. "We are delighted to complete the first season of our Global partnership with OPPO, a brand with whom we share a passion for inspiration and innovation," said Guy-Laurent Epstein, Marketing Director at UEFA. "I am confident that our collaboration will seamlessly unite the spirit of the UEFA Champions League with OPPO's exceptional products and cutting-edge technology and bring even more exciting experiences to fans". Through its partnerships with some of the world's most prestigious sporting events, OPPO is delivering on its commitment to bring unique experiences to sports fans across the globe. Together with its global brand ambassador Kaká, football fans, and its worldwide userbase, OPPO has witnessed the crowning of a new champion and countless inspiring moments at the 2023 UEFA Champions League final. As the official global partner of the UEFA Champions League, OPPO will continue to capture and celebrate more remarkable moments in this renowned competition as it gets ready for the kick-off of next season's competition this summer.
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Russell Bedford Fiduciaire Genève SA sponsors Gonet Genève Open
Russell Bedford International’s Geneva, Switzerland member firm, Russell Bedford Fiduciaire Genève SA, was an official sponsor of this year’s Gonet Genève Open held in Geneva, Switzerland on 20 – 27 May 2023. The Gonet Genève Open returned to the Swiss city in 2015, for the first time since 1991, held at the Tennis Club de Genève at the Parc des Eaux-Vives, the oldest and largest tennis club in Switzerland. Swiss players have won the event on four occasions, with Stan Wawrinka notably winning back-to-back titles in 2016 and 2017. Attracting 30,000 people throughout the week, this hugely successful eight-day tournament continues to cement its place in Geneva’s cultural and sporting landscape and is now one of the city’s main events of the year. Chile’s No. 1, Nicolas Jarry, claimed the top spot at the final held on Saturday, 27 May, beating Bulgarian, Grigor Dimitrov 7-6 (1) 6-1 to win this year’s tournament. Speaking about the impressive tournament, Russell Bedford CEO, Stephen Hamlet, spoke of his attendance: “It was an honour to represent Russell Bedford International at this highly renowned tennis tournament in Geneva. Our member firm in Geneva, Russell Bedford Fiduciaire Genève SA, deserve huge credit for their excellent promotion of the Russell Bedford brand, as official sponsors of the event.” He added: “Having received a welcome like no other, I feel very proud to have the Russell Bedford brand so well promoted in Geneva. I thank our colleagues for their support and generosity.” Chairman of the Board of Directors at Russell Bedford Fiduciaire Genève SA, Nabil Jean Sab, said: “The Gonet Genève Open has become an institution in Geneva’s schedule of top events throughout the year. Drawing thousands of visitors to the city each year, we proudly take the opportunity to showcase our incredible city and it was my pleasure that, this year, I was able to welcome Russell Bedford’s CEO, Stephen Hamlet to join us for the celebrations.” He concluded: “A huge thank you to Stephen and team for supporting us in our efforts to bring exposure to our unified brand and shine the spotlight on Russell Bedford International.”
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OPPO Announces Kaká as Global Brand Ambassador for its UEFA Champions League Partnership
Global smart technology company OPPO today announces Ricardo Izecson Dos Santos Leite, better known as Kaká, as Global Brand Ambassador for its partnership with the UEFA Champions League. As a former FIFA World Player of the Year and winner of the Ballon d'Or, the UEFA Champions League, FIFA World Cup, and much more, Kaká is an icon in the world of football and one of the most decorated players of his era at both the club and international level. Together with OPPO, Kaká will be back to the Atatürk Olympic Stadium where the Miracle of Istanbul in 2005 took place. OPPO looks forward to celebrating the return of Kaká and 2023 UEFA Champions League final to Istanbul with global fans. "We are thrilled to welcome Kaká as OPPO Global Brand Ambassador for the UEFA Champions League 2022-23 season," said Elvis Zhou, OPPO Overseas CMO. "Partnering with a global sporting event of the caliber of the UEFA Champions League gives OPPO an unrivaled opportunity to share our mutual spirit of inspiration with audiences around the world. We believe miracles don't just happen, they are made of expertise and perseverance. With Kaká, the witness and creator of miracles, joining the OPPO squad this year, we will be better positioned to communicate and engage with our global fans while inspiring them to enjoy, experience, and share miracle moments from their favorite football matches." "OPPO's spirit of 'Inspiration Ahead' is the same spirit that lies at the heart of every athlete's ambition to achieve greatness in the face of adversity," said Kaká. "As a big technology fan, I'm excited to have the opportunity to collaborate with a global technology leader like OPPO to further connect and inspire football fans around the world during this year's competition, and witness more miracles together." OPPO Global Brand Ambassador Kaká will visit Jakarta, Indonesia on June 3rd and Beijing, China on June 5th for a series of OPPO activities. Finally, during 2023 UEFA Champions League final, Kaká will meet with global fans in Istanbul, Turkey at OPPO booth at the Atatürk Olympic Stadium and take some photos using OPPO Find N2 Flip and Find X6 Pro. With Kaká and the UEFA Champions League final set to return to Istanbul this summer, OPPO looks forward to enjoying the extraordinary and inspiring match and celebrating the birth of a new champion with fans around the world.
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Liverpool FC & CRC Thailand renew for a third term
Liverpool FC are delighted to extend their current partnership with Central Retail Corporation (Sports) (CRC Sports), the club's Official Retail & Licensing Partner in Thailand, for a third term. The long-standing partnership is now into its 8th season with the new renewal period adding a further 5 years to the successful collaboration. CRC Sports are Thailand's leading multi-format, multi-category and omnichannel retailing platform with a diverse retail portfolio. Starting as a small shophouse in Bangkok they have a history of over 75 years in Thai Retail and will continue to manage LFC's branded portfolio in the region on and offline. Working with CRC Sports has seen incredible growth for the club in the region giving Thai supporters access to the Reds official Nike and own brand merchandise. Since the partnership began the standalone retail portfolio has increased to five stores with additional shop-in-shops, club events and pop-up activations to increase fan engagement. Mike Cox, Senior Vice President Merchandising and Retail at Liverpool FC, said: "We are thrilled to continue working with CRC Sports, and extend our long-term retail and licensing partnership. "We have grown significantly in the region during our first two terms with CRC Sports, and they are a great partner for us in supporting this remarkable growth. We are looking forward to what the next five years has in store." Alexandre Hammel, President of CRC Sports, said "We at CRC Sports are very proud to extend our partnership with Liverpool FC for another 5 years. LFC is significant in world football, and the most favourite international football club for Thai people. We are very pleased and honoured by the trust that Liverpool FC is giving to CRC Sports, this is fitting to our strategy to always bring the best of the world to Thai customers." This follows recent International Retail Partnership renewals in Singapore and Malaysia and domestically the relaunch of the new Liverpool L1 city centre store.
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Liverpool FC partner with All Star Partners for official retail partnership in China
Liverpool FC are pleased to announce a new official retail partnership with All Star Partners (ASP) in China. All Star Partners are a leading sports and e-commerce retail company in China, focussing on sports licensing, merchandising and retail for top global sports clubs and organisations. Their mission is to help and support brands to get involved in the booming Chinese market. Working together, this new partnership will bring Chinese fans closer to the Reds with easier access to official retail merchandise via digital ecommerce marketplaces on the Tmall, Douyin and JD platforms. This partnership will support LFC's ambitions for growth in China and the wider Asia-Pacific region. The club will collaborate with ASP on product development, market expansion, e-commerce development and growing the LFC fanbase in the market. LFC already has a wide fan base in China linked to the 1989-90 season where local TV channels aired the highlights of the FA Cup final attracting Chinese fans to the club. The decades of support have continued to expand and the new e-commerce shop-in-shop will combine LFC's glory and history to the Chinese vibrant consumer market. Mike Cox, Senior Vice President Merchandising at Liverpool FC, said, "This is a huge moment for LFC to have a new official retail partner in China, and to do this working alongside ASP. Together we can be closer to our Chinese supporters who now have easier access to official club merchandise. "This partnership is helping to further grow our digital global retail business. We're looking forward to seeing what we can bring to the Chinese supporters and make them feel a part of the LFC family". Luo Bin, CEO of ASP, said: "For us, it's a great honor to be an official retail partner of Liverpool FC in China. The Liverpool spirit of unity inspired generations of Chinese fans, many of them can even sing the song 'You'll Never Walk Alone'. So, we believe they deserve the best. "We will bring them more and more great LFC official products, and make sure they will have shopping experiences better than ever. We are very confident that the Reds lifestyle and spirit will keep inspiring more fans in China." A collection of LFC label product will be available at launch, with LFC x Nike product to follow later in the month.
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LUX stands with female athletes and challenges sports media to "Change The Angle"
Unilever's global beauty brand, LUX, is rallying people once more to stand up against everyday sexism. This time it is calling out the objectification of women's bodies in sport, highlighting how the media zeroes in on female intimate body areas rather than focus on their sporting prowess. At South Africa's highly anticipated Durban Open Women's Beach Volleyball tournament this week, female athletes sported QR code on precisely those areas the cameras tend to focus on. Upon scanning, these 'viewers' were directed to a short film – 'Hey Camera', which calls on those behind the cameras to end the blatant objectification of women and, instead, focus on their strengths. Bringing this campaign to live, LUX partnered with one of South Africa's leading broadcaster, The South African Broadcasting Corporation, SABC Sport, which has an audience of 19.7 million in South Africa to livestream the event on 15th and 16th of April. LUX's #ChangeTheAngle campaign aims to get broadcasters and photographers reconsidering their portrayal of women in sport. The integrated campaign has also been pulled through online, social and PR channels with thousands of generated content via influencers, celebrities, athletes and media such as Gsport4girls, 2 times olympic gold medal Caster Semenya, Cricket commentator Kass Naidoo, Miss Universe 2019 Zozibini Tunzi. LUX understands the need to stop objectification of women as it can lead to more serious forms of sexism. According to its research, women are 10 times more likely to be objectified than men. While this objectification is rife across society, the brand saw that sports was the perfect, attention-grabbing example to call this out. Men in sports are frequently portrayed as strong role models who are at the top of their game. On the contrary, women's body parts are what receive the most attention, with cameras zooming into their breasts or exposed butt cheeks. LUX believes this objectification can diminish female achievements and also undermine confidence. The #ChangeTheAngle campaign aims to create a sense of urgency among people to call out what are increasingly unacceptable behaviours in real time and put pressure on broadcasters to change the camera gaze by sharing 6 guidelines for them to adhere to while filming women in sport. "Women in sports are 10 times more likely to be objectified by camera angles that focus on certain body parts compared to their male counterparts. When we found out that this is also an issue for top female athletes who have achieved incredible things, we knew we had to act," Severine Vauleon, Global Brand Vice President of LUX says, "This doesn't only devalue the female athletes' professional performance and achievements, but also perpetuates the objectification issue many women face every day. At LUX, we believe that beauty should be a source of strength, and that the focus should be on celebrating the beauty of their strength, skills and achievements in sport." "This is a bold and powerful move for a beauty brand like LUX to take, and it makes me even prouder to be a part of the LUX family. I am hoping to see the change that we need in the sports fraternity so that women athletes are celebrated for the amazing talent that they have rather than being objectified in a sexual manner. I encourage everyone to do what they can to participate and push media in South Africa and across the world to #Change the Angle" Says Zozibini Tunzi former Miss Universe. "This initiative is part of our Positive Beauty mission, which is at the heart of our Beauty, Wellness and Personal Care category, championing progressive commitments and actions for our brands into a new era of beauty which is equitable and inclusive. LUX is one of South Africa's most iconic heritage brands representing women, earning itself a heartfelt voice to challenge stereotypes by supporting woman in different aspects of their lives. A woman's beauty is inclusive of her strength, her capabilities and her talent. LUX #ChangeTheAngle", amplifies the voices of women in sport and their strength on the field or on the court." - Sphelele Mjadu Unilever Beauty, Wellbeing & Personal Care Senior PR Lead for Africa. Hinoti Joshi, Global Business Lead, from Wunderman Thompson, Singapore, who spearheaded the campaign says, "The media and broadcasters have the power to change the sexist portrayal of women. We are actively calling them out so that they can recognise the flaws in this antiquated practice and become change agents to end everyday sexism."
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Samsung Electronics Celebrates Next Generation Asian Female Golfers
Samsung Electronics celebrated the newly crowned Women's Amateur Asia-Pacific (WAAP) champion, Eila Galitsky of Thailand for her astonishing performance at the fifth edition of the championship held recently in Singapore. As champion and player with best round on the final day, Galitsky had brought home the new Samsung Galaxy S23 Ultra and Galaxy Buds2 Pro – in addition to her championship prizes, and the opportunity to advance to three other major championships. Ronnie Ng, Head of Mobile Experience, Samsung Electronics Singapore (right), presenting newly crowned Women’s Amateur Asia-Pacific champion, Thailand's Eila Galitsky (left), with the Galaxy S23 Ultra and Galaxy Buds2 Pro "Samsung is proud to partner with R&A and APGC in this journey to nurture amateur golfers from the region. It is exciting to see a growing crop of young, female talents who are passionate about the sport of golf, and we are proud to be part of their journey at WAAP," said Ronnie Ng, Head of Mobile Experience, Samsung Electronics Singapore. "At Samsung, we believe that diversity drives innovation and growth. Through our support for the WAAP, we hope to celebrate women in sport and to also better engage with our consumers who are passionate about golf and sports," Ng added. Dominic Wall, Director – Asia-Pacific at The R&A said: "Samsung has been a longstanding partner of the WAAP, and we appreciate their support for the tournament which also creates greater exposure for the players. Many of them are in early stages of their careers, and support from global brands like Samsung can help propel these young talents onto international stages. In addition, we want to be exploring how technology can support us better. Samsung's partnership with us also allowed us to use their Galaxy tablets to keep score, which was efficient for our tournament team." During the WAAP Championship which was held at the Singapore Island Country Club (SICC), Samsung also arranged on-ground activities for young golfers, championship officials and visitors to see and try out the latest Galaxy S23 series. Visitors also tried out mobile gaming with the smartphone and learned about how they can maximise their mobile experiences with One UI 5.1's customisation and personalisation options. WAAP golfers also had the opportunity to use the latest Galaxy S23 Ultra to capture epic moments at the tournament. The Galaxy S23 Ultra boasts a 200MP Adaptive Pixel sensor and 100x Space Zoom, which is perfect for capturing sporting moments in epic details when users are far from the putting greens.
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Cambodian Women's Wheelchair Basketball Team Heads to Thailand for Transformative Training
The Cambodian Women's Wheelchair Basketball Team will be embarking on a journey to Thailand for an immersive and intensive 9-day training program from March 28th to April 5th. Supported by Prince Foundation and Cambodia Airways, the team of 16 members is traveling to the Asia Oceania Zone (AOZ) Women's Development Camp in Suphan Buri, Thailand in preparation for the upcoming 12th ASEAN Para Games. The program is organized by the International Wheelchair Basketball Federation, with support from the Agitos Foundation and the World Wheelchair Express Foundation. Participating nations include Bangladesh, Cambodia, Indonesia, Laos, Malaysia, Philippines, and Thailand, with players building their skillsets and tournament experience through intensive training and match simulations. Senior Minister Ly Thuch, President of the Cambodia Wheelchair Basketball Federation, expressed his gratitude to Cambodia Airways and Prince Foundation. "We are incredibly thankful for the unwavering support that has enabled the team to reach their full potential. Our female athletes, who have already won gold in the 2022 ASEAN Para Games, look forward to participating in the AOZ Women's Development Camp program and further honing our skills on the international stage," he commented. Gabriel Tan, head of Prince Foundation, expressed his support for the team and wished them well on their journey. "At Prince Foundation, we are dedicated to empowering people with disabilities and promoting inclusion through sports. As Cambodia prepares for the 12th ASEAN Para Games and 32nd SEA Games, we are honored to support the Cambodian women's wheelchair basketball team in their quest for excellence," he said. The Cambodian Wheelchair Basketball Federation, led by H.R.H. Princess Sisowath Kanthireth (Honorary President) and Senior Minister Ly Thuch (President), is an organization dedicated to promoting wheelchair basketball and providing opportunities for athletes with disabilities. Together with the support of the International Committee of the Red Cross and Prince Foundation, the team is preparing for the 2023 ASEAN Para Games, which will take place in Cambodia this year. Prince Foundation is the philanthropic arm of Prince Holding Group. Founded by its Chairman Neak Oknha Chen Zhi, Prince Foundation has been a keen supporter of sports development in Cambodia. In addition to their support for the Cambodia Wheelchair Basketball Federation (CWBF), the Foundation further sponsors the coach of the national volleyball team and facilitates friendly exhibition matches between Cambodia and other countries. Prince Foundation will continue to promote sports development as a force for positive impact in Cambodia.
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Qualcomm Becomes Official Global Partner of Manchester United
Manchester United today announced a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world's premium smartphones, PCs, gaming devices, connected cars, smart wearables and more. Bringing together the world’s most popular football club with a global leader in technology innovation, the strategic collaboration will create unique events and experiences for Manchester United fans at Old Trafford and around the world, powered by the premium performance that Snapdragon® platforms deliver. In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on match days. Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said: “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.” “Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.” Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm said: “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.” “We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”
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Defending Singles Champion Naomi Osaka (age 24 /Japan) Commits to Compete
Naomi Osaka, the defending singles champion from the Toray Pan Pacific Open Tennis last held in 2019 announced to the Executive Committee (headquartered in Tokyo’s Minato ward and led by Tournament Director Yutaka Nakagawa), her intention to participate in this year’s tournament scheduled to be held from Saturday, September 17 to Sunday, September 25 Naomi Osaka’s current ranking is WTA 38. However, she has set an ambitious world ranking target “to be back at the top again”, and many Japanese fans await to see her play to defend her championship. Since its inception in 1984, the TPPO has attracted many Japanese tennis fans. It is a sporting event that showcases the intense competition of the iconic superstars who are inspiration to the women’s tennis world. This year will mark the tournament’s return after three-year hiatus and the first time in five years that it will be held at the Ariake Coliseum. Don’t miss this nine-day event, which will be the focus of many enthusiastic tennis fans worldwide. Tickets for the tournament has already started, with the second presales to start on Friday, July 22 at noon, available at e+ (https://ib.eplus.jp/toray-ppo), Ticket Pia (https://w.pia.jp/t/toray-ppo/), and Rakuten Ticket (https://r-t.jp/toray-ppo/). Visit the official website (www.toray-ppo.com) for tournament and ticket sales details.
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World’s Top Women Tennis Players to Gather in Ariake for the First Time in Three Years! Toray Pan Pacific Open Tennis Tournament 2022
The Toray Pan Pacific Open Tennis Executive Committee (headquartered in Tokyo’s Minato ward and led by Tournament Director Yutaka Nakagawa) will host the Toray Pan Pacific Open Tennis Tournament 2022 (Toray Pan Pacific Open Tennis 2022) from Saturday, September 17 to Sunday, September 25 on the courts of the Ariake Coliseum & Ariake Tennis Forest Park. Since its inception in 1984, the TPPO has attracted Japanese tennis fans as a sporting event that showcases the intense competition of the iconic superstars who inspire the women’s tennis world. The 2020 and 2021 tournaments had to be canceled due to the COVID-19 pandemic. However, this year will mark the tournament’s return after three years and the first time in five years that it will be at the Ariake Coliseum. What kind of drama awaits at the 2022 Toray Pan Pacific Open Tennis Tournament, where you can see up close the skills and athleticism of the world’s top players? Don’t miss this nine-day event, the focus of enthusiastic fans worldwide. We will announce any news on ticket sales and players on the official website as soon as it is available.
