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LIQUI MOLY enters the French handball league
From the 2021-2022 season, LIQUI MOLY will be the main and name sponsor of Starligue, the highest handball league in France. The motor oil and additive specialist concluded a five-year contract with the LNH national handball league. “This will help us to become even more well-known in France in order to expand our distribution and significantly increase our sales,” says Ernst Prost, Managing Director of LIQUI MOLY. Starting next summer, the Starligue will be called “LIQUI MOLY Starligue”. The logo of the oil and additive specialist will be visible on the shirts as well as on the pitch. “Handball is one of the most popular sports in France,” says Ernst Prost. “We are proud to be represented with our brand there.” David Tebib, President of the LNH: “In the current situation, in which many brands hesitate to invest in sport, LIQUI MOLY is placing its trust in us and in the fact that we can help the company achieve its goals in France. We feel honored by this approach.” The decision to opt for the Starligue is part of LIQUI MOLY’s long-term strategy in France. In most countries, the company works with independent importers who then independently take care of sales. In France, on the other hand, LIQUI MOLY founded a subsidiary in 2019 with LM France, in order to be able to address the market directly. “This shows how important France is in our plans and what potential we see here,” explains Ernst Prost. This is why the company invests in its own subsidiary, in its own personnel, in advertising and also in sponsorship. “Our goal is to generate 50 million euro in sales in France in five years,” Ernst Prost declares. LIQUI MOLY is currently only skipping over this threshold in its domestic market of Germany – France would thus be the most important export market. “Our involvement with LNH is an important component of this success,” says Ernst Prost. The contract with Starligue is LIQUI MOLY’s largest sponsorship commitment to date in France. Even though LIQUI MOLY is primarily known from Formula 1 and MotoGP, handball is not an unknown sport for the company. It was already the sponsor of the past European and world handball championships and is also the title sponsor of the highest handball league, the LIQUI MOLY Handball Bundesliga, in its home market of Germany.
Latvian men’s and women’s national hockey teams take part in tournaments in Korea
From 6 to 8 February, the Latvian men’s national hockey team took part in a special tournament in South Korea’s Olympic city Gangneung held to celebrate the first anniversary of the 2018 Pyeongchang Winter Olympics and played against South Korea, Japan and Kazakhstan. The Latvian team, consisting mainly of players from Latvian hockey clubs, with two wins and a loss to Kazakhstan in overtime, placed second, representing our country excellently. From 9 to 12 February, the women’s national team, taking part in a tournament of a similar format and competing with South Korean and Hungarian teams, won one point and placed third. Our girls fought hard but fortune was on their adversaries’ side this time. The Latvian-South Korean match, broadcast live on television, was watched by several hundreds of thousands of viewers. In the context of bilateral relations between Latvia and South Korea, the tournaments were a unique opportunity to raise Latvia’s profile in South Korea and demonstrate the high level of Latvian hockey in the Gangneung Hockey Centre, where regrettably the Latvian national team did not have a chance to play during the 2018 Olympics tournaments. This is part of public diplomacy, in which our athletes hold an important place by both popularising ice hockey and making the name of our country heard in South Korea. The Embassy offers special thanks to the Latvian Hockey Federation and its Vice President Viesturs Koziols, and the Korea Ice Hockey Association for organising the Legacy Cup tournament with participation of the Latvian teams. The Korean national ice hockey team might visit Latvia at the end of the year and play in a tournament hosted by Latvia.
Reds fans to score at the Kop in world-first VR experience
Liverpool Football Club is giving Reds fans the chance to score a goal in front of the famous Kop, thanks to a world-first Virtual Reality (VR) stadium experience. Available exclusively to LFC stadium tour visitors, the unique ‘Score at the Kop’ experience replicates the sights and sounds of matchdays at the home of Liverpool FC and allows supporters to immerse themselves in the incredible atmosphere from a player’s perspective. Every detail of Anfield has been meticulously reproduced and, using the world’s only full-body VR technology MiHiepa, fans will be transported onto the penalty spot in front of a sell-out Kop Stand, which will celebrate every goal in full-voice. Liverpool FC are the first club in the world to adapt the elite training tool for use by its supporters, with the platform typically implemented by professional teams to measure and develop players’ performance, cognitive responses and decision-making capabilities. The technology was debuted during the Club's recent LFC World roadshows in Mumbai and Jakarta, and will be available as part of stadium tours at Anfield from Saturday (28th July). Paul Cuttill, General Manager for Conference and Events, said: “We’re absolutely delighted to bring this experience home to Anfield for our visitors to enjoy. “Scoring a goal in front of the Kop is usually something only players can experience, but now our fans can enjoy that euphoric feeling too. The level of immersion is above and beyond anything else in the world, so fans can truly get a taste of what it feels like to be a Liverpool legend out on the pitch at Anfield.” The ‘Score at the Kop’ experience will be included free of charge with any stadium tour purchase between 28th July and 26th September 2018. For more information visit https://stadiumtours.liverpoolfc.com
LFC News Video Flash Briefing Now Available on Amazon Echo Show
LFC fans will be the first in the Premier League to be able to request a video flash briefing of club news on Amazon’s new Echo Show. With a simple voice command Amazon’s new Echo Show will respond with a video Flash Briefing of Liverpool FC’s daily news headlines presented by familiar LFC TV voices. Like Amazon Echo and Echo Dot, Echo Show is powered by the Alexa voice service. Just by asking Alexa, you can play music, get the news and weather, make calls, send messages, control your smart home, set alarms and timers, get traffic and sports scores, manage to-do and shopping lists, and more. With the launch of Echo Show, Alexa can now show you things, and Liverpool FC fans will be the first to get video briefings from the club – simply by asking. Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club said: “For Liverpool FC to be the first Premier League club with a video Flash Briefing on the Amazon Echo Show is a great coup. I’m delighted that we’re at the forefront of innovation when it comes to bringing LFC news to our fans.” “We’re excited to provide Liverpool fans with an easy and natural way to get the latest news from Anfield and Melwood,” said Fabrice Rousseau, Director, Alexa Skills Kit EU. “Reds fans can now get the same high quality briefings they are used to with the LFC News skill, but now with images to match—just by asking Alexa” Reds fans using Echo Show will be able to request news immediately by enabling the LFC News skill via the Alexa app. Reds fans with the Amazon Echo, Echo Plus or Echo Dot devices will continue to get also get the same high quality, informative audio briefings they do today.