Porsche Korea Strengthens Its 2025 ‘Porsche Do Dream’ CSR Campaign
Gibson & GGJF with Music Brands and Humanitarian Aid Organizations to Provide Immediate Assistance to Wildfire Relief Efforts in LA
GM Employee Foundation Korea Donates Kimchi to the Community
Porsche Korea Opens 'Porsche Dream Playground 2024' at Two Schools
GM Employee Foundation Korea Donates 5 Chevrolet Vehicles to Support Underprivileged Youth
Porsche Korea Holds ‘Porsche Turbo for Dreams – Football’ to Develop Sports Talents
Porsche Korea Hosts 'Dream Up Concert' to Celebrate its 10th Anniversary
Embraer Institute launches financing for social projects in education
Embraer offers scholarships for its Master of Science in Aeronautical Engineering Program
Porsche Korea Successfully Concludes ‘Porsche Turbo for Dreams - Ballet’
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Gibson Gives' Second Annual Music Scholarship in Honor of the Music Icon Awarded in Partnership With the Arkansas Arts Academy
Gibson, the iconic, leading American instrument brand headquartered in Nashville, TN, is thrilled to announce its second annual Gibson Gives Sister Rosetta Tharpe music scholarship--administered by the Arkansas Art Academy--has been awarded to music student Luis Melchor. The music scholarship created in honor of the incomparable, Sister Rosetta Tharpe, with the Gibson Gives Sister Rosetta Tharpe Scholarship, Gibson--through its philanthropic division Gibson Gives--awards a music scholarship directly every year to a high school senior as they prepare to navigate their post graduate education and future career in the music industry. The scholarship is comprised of cash grants as well instruments and gear, with each recipient receiving one acoustic or electric guitar, as well as a $5,000 cash grant to assist in their education. The annual Gibson Gives Sister Rosetta Tharpe music scholarship honoring the iconic Godmother of Rock ‘n’ Roll, Sister Rosetta Tharpe, brings her massive musical influence back to her birth state of Arkansas. “Luis is a great kid and has grown so much as a musician,” says Patrick, Music Instructor, Arkansas Art Academy. “He has an insatiable passion for music - particularly vocally, and as a guitarist. If he continues to put the time and effort into his playing, he will have a great future in music.” “Gibson Gives believes in nurturing young talent who will shape the soundscape of tomorrow,” adds Erica Krusen, Global Executive Director of Gibson Gives. “Supporting a music education scholarship with the Arkansas Arts Academy means investing in the future harmony of our world.” An audacious performer from Cotton Plant, Arkansas who became a gospel superstar, Sister Rosetta Tharpe is an artist that rarely comes up in debates about the true founding father of rock ‘n’ roll. She fronted her own band, she was one of the first artists of note to play the iconic ‘61 Les Paul SG Custom electric guitar, she was a headlining, black female artist who toured through the segregated Jim Crow South, and she has been largely overlooked as a seminal figure in the creation of rock music. As it turns out, the founding father of rock ‘n’ roll wasn’t a father at all – that distinction belongs to Sister Rosetta. A gospel-trained force of nature that broke barriers, stereotypes, and norms with astonishing regularity, her electrifying music predates the work of like-minded guitar legends including Chuck Berry, Muddy Waters, and Elvis. Sister Rosetta Tharpe unequivocally remains the textbook definition of an iconoclast – The Godmother of Rock ‘n’ Roll. Watch and share "Shout, Sister, Shout! Sister Rosetta Tharpe,” Gibson TV’s tribute to Sister Rosetta Tharpe, featuring Celisse--who also served as creative director of the Sister Rosetta Tharpe Collection--and Amythyst Kiah, which takes viewers on a journey of Sister Rosetta’s monumental impact on music. One of the first artists of note to play the iconic 1961 Les Paul Gibson SG Custom electric guitar, Gibson proudly partners with the Sister Rosetta Tharpe estate to celebrate her music and cultural influence with a lifestyle and accessories collection, which aligned with the 61st anniversary of her well-known, No. 1 instrument, the 1961 Les Paul SG, available as both a Gibson HERE, and an Epiphone, HERE. View all similar Gibson SG's https://www.gibson.com/en-US/Search?q=white+SG Sister Rosetta Tharpe--her music, and her beloved ’61 Les Paul SG, are as iconic and relevant today as 63 years ago, evidenced by the artists who to this day honor Sister Rosetta as the original force of nature that ignited the invention of rock music. Explore the entire Sister Rosetta Tharpe Collection on Gibson.com The leading global guitar brand, Gibson continues to shape the sounds of generations of musicians across the globe. Gibson supports the global music community through its philanthropic arm, Gibson Gives. The mission of Gibson Gives is to support non-profit organizations worldwide in their efforts to advance musicians, youth-focused education, music, and health and wellness initiatives. 100% of donations to Gibson Gives go towards giving the gift of music.
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Porsche Korea Opens Applications for 'Porsche Turbo for Dreams - Ballet'
Porsche Korea (CEO Holger Gerrmann) announced the launch of ‘Porsche Turbo for Dreams-Ballet’ in collaboration with ChildFund Korea (CEO Byung-duk Son), to provide overseas training for underprivileged children and ballet majors showing talent in ballet. This year marks the debut of 'Porsche Turbo for Dreams,' a new program within the social contribution campaign, 'Porsche Do Dream'. It is designed to systematically provide diverse opportunities for talented children to enhance their capabilities, broaden their perspectives, and support their dreams and passions. Starting with ballet, Porsche Korea plans to expand its supporting areas gradually. The Turbo for Dreams - Ballet Camp will take place in Stuttgart where the Porsche headquarters are located. The camp will be open for ballet majors from families with a median income of 120 percent or less, ranging from 5th-grade elementary students to high school sophomores from May 21st to June 3rd. The final 15 students will be selected by auditions held on June 6th. Audition categories are Ballet Class (Barre & Centre), Classic pieces (required), and Contemporary Dance pieces (optional). Prior to departure, there will be a mentoring program where Sue Jin Kang, a former principal dancer of Stuttgart Ballet in Germany and current head of the Korean National Ballet, will directly participate in. The camp will take place for two weeks, starting on July 8th. During this time, the camp will offer a variety of training programs, including ballet and contemporary dance master classes of Stuttgart dancers, mentoring from current dancers, and access to watch Stuttgart Ballet performances. In the last day of the camp, a special online showcase will be held in a small theatre for the children to present their skills. In addition, local culture experience programs are also prepared. Porsche Korea CEO Holger Gerrmann stated, “This will be a meaningful program for passionate young talents to fulfil their potential on a global stage.” He also added, “We hope that the Porsche Turbo for Dreams – Ballet program will give them the opportunity to become world-class artists that inspire many.” Applications can be made through the DancePlanner website. Further details are available through the websites of DancePlanner or ChildFund Korea. Additionally, Porsche Korea is currently providing scholarships through the 'Porsche Dream Up' program, aimed at supporting future generations including those talented in arts and sports, and job-seeking students with low income. To date, a total of 263 individuals have been supported, yielding significant results.
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Embraer and Brazilian Air Force collaborate on logistics and donations to Rio Grande do Sul
A C-390 Millennium aircraft from the Embraer flight test area landed today at the Canoas Air Base with an additional 18 tons of donations for families impacted by the floods in Rio Grande do Sul, in the South of Brazil. Since last week, Embraer and the Department of Aerospace Science and Technology (DCTA) from the Brazilian Air Force based in São José dos Campos, São Paulo, have been working together to expand national support to the cities in a state of public calamity in the South of Brazil. The integration of multiple modes of transport has enabled Rio Grande do Sul to receive non-perishable food, drinking water, cleaning products, and personal hygiene items, among others, collected by both institutions. It is expected that around 100 tons of donations will be shipped as a result of the collaborative efforts between Embraer, its employees, DCTA, and Embraer High Schools. Through the Embraer Institute, the company also formed a partnership with the NGO Visão Mundial Brasil to coordinate, together with Civil Defense and other suppliers, the distribution of donations. People interested in helping victims can make financial contributions via the website https://visaomundial.org/emergencia-RS/ The joint humanitarian action is part of the Embraer Institute's “Climate Emergency” program, which supported families impacted by the rains in Recife in 2022 and on the North Coast of São Paulo last year.
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Porsche Korea Holds Ceremony for ‘Porsche Future Heritage’ supporting National Intangible Cultural Heritage to inspire Next Generation
Porsche Korea (CEO Holger Gerrmann) held a ceremony for the 'Porsche Future Heritage' pro-gram, an intangible cultural heritage support project in collaboration with the Korea Cultural Heritage Foundation (Chairman Choi Young-chang) at Korea House located in Jung-gu, Seoul on the 18th. Now in its third year, 'Porsche Future Heritage' is part of the social contribution campaign ‘Porsche Do Dream’ which embodies the brand's identity of tradition and innovation. It aims to promote the important value of Korea's unique cultural heritage and facilitate its preservation. Having donated 30 million KRW last year, Porsche Korea has increased the total to 65 million KRW to expand the scope of beneficiaries. 5 million KRW will be provided to nine individuals in crafts and performing arts, while traditional performing art groups will receive 10 million KRW. For the ceremony, Porsche Korea CEO Holger Gerrmann, President of Korea Cultural Heritage Foundation Chairman Young-chang Choi, and recipients of the heritage transmission support funds joined to share insights regarding the importance of cultural heritage succession and the necessity to create a stable environment that allows future generations to benefit from the unique traditions. The selected categories for this year include six crafts such as Jucheoljang (Casting), Seonjajang (Fan Making), Gungsijang (Bow and Arrow Making), Chiljang (Lacquerware), Bulhwajang (Bud-dhist Painting), Tanggeonjang (Horsehair Hat Making) as well as three performing arts catego-ries including Seodo Sori (Folk Song of the Western Provinces), Daegeum Jeongak (Classical Daegeum Solo Music), and Gasa (Narrative Song). Additionally, two nonprofit organizations for the preservation of Gurye Jansu Nongak (Farmers’ Performance of Jansu, Gurye) and Jinju Geommu (Sword Dance of Jinju) were selected as organizations. Porsche Korea CEO Holger Gerrmann stated, "Saving and passing on the over centuries perfect-ed skills that are part of the Korean traditional culture is the responsibility and obligation of the current generation." He added, "We will continue our efforts to play an active part in the transmission of the precious Korean heritage, not only to keep it alive, but thriving and reviving the dreams that the rich tapestry of Korean culture holds." Meanwhile, Porsche Korea has donated 811 million KRW to the Korea Cultural Heritage Founda-tion for 'Porsche Future Heritage' to date, following projects such as the cultural education project 'Dream Finds You' with the next generation of intangible cultural heritage experts and teachers in various fields, and the traditional crafts reproduction project 'Gifts Sent to Prince Heinrich in 1899' to celebrate the 140th anniversary of Korean-German diplomatic relations last year.
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Gibson Gives and 1500 Sound Academy Partner for Music Scholarships Across Los Angeles, CA, Beijing, China, and Taipei, Taiwan
For over 130 years, the iconic and leading American instrument brand Gibson has been shaping sound across generations and genres. Gibson, and its charitable arm Gibson Gives believe in the power of music, and that getting instruments into the hands of those with a desire to make music is a life-changing event. A state-of-the-art music school in Inglewood, CA, 1500 Sound Academy offers comprehensive courses to music students and aspiring professionals who want to learn the craft of Music Production, Engineering, Songwriting, Mixing, Music Business, and Artist Branding. Gibson Gives is proud to announce it will partner with 1500 Sound Academy this year to give five music scholarships valued at $25,000. in addition to instruments and gear totaling over $12,500 across the program in Los Angeles, California, Beijing, China and Taipei, Taiwan. "Music has the power to transform lives, and at Gibson Gives, we believe in amplifying that transformative potential. We're thrilled to announce our partnership with 1500 Sound Academy, a beacon of excellence in music education. This collaboration extends our commitment to fostering talent globally, reaching students in Los Angeles, Beijing, and Taiwan.” - Erica Krusen, Senior Director, Global Cultural Influence and Gibson Global Executive Director, Gibson Gives “1500 Sound Academy and Gibson Gives share a tireless commitment to providing musicians with the education, resources and support that is vital on their journey. We couldn’t be more excited this partnership and the opportunity the Gibson Gives Scholarships will afford to young, bright minds as they pursue their dreams in the music industry.” - Twila True, Co-Founder, 1500 Sound Academy and CEO, True Family Enterprises Students can apply through April 19, 2024 AT 5PM PT for the Los Angeles area program of the Gibson Gives Scholarship( https://www.1500soundacademy.com/pages/gibson-scholarship-2024 ), the Beijing program( https://www.1500soundacademy.com.cn ), and the Taipei program HERE( https://1500soundacademy.com.tw/gibson_scholarship ) Gibson Gives--a 501(c)(3) is committed to making the world a better place by supporting non-profit organizations and developing programs in our efforts to advance musicians through music education, and health and wellness initiatives worldwide. Gibson Gives is committed to cultivating LGBTQ-inclusive partnerships and offering steadfast support for all communities. 100% of all donations to and from Gibson Gives go towards giving the gift of music. In the last three years, Gibson Gives has raised over $4.5 million dollars and enabled $46 million in funding for key organizations through product donations and meaningful giving worldwide. For more information, visit: www.gibsongives.org. A trailblazing music education institution that strives to produce passionate sound creators through mentorship, positive mindset, and professional development, 1500 Sound Academy was created to help enrich the next generation of music creatives. 1500 Sound Academy’s founders consist of the legendary musical ensemble, 1500 or Nothin,’ aka James Fauntleroy and Larrance “Rance” Dopson, and renowned entrepreneur, executive, and philanthropist, Twila True. Both are GRAMMY Award-winning industry leaders who have collaborated with many high-profile artists, including Kendrick Lamar, Drake, Nipsey Hussle, and Justin Timberlake. In 2021, Fauntleroy, Dopson, and True launched the educational program in Los Angeles that teaches local residents the fundamentals of music and the industry. 1500 Sound Academy provides annual scholarships to attendees and offers instructional courses at affordable rates in comparison to other programs in the city. For more information on 1500 Sound Academy, visit: https://www.1500soundacademy.com
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Porsche Korea Presents Innovative Open Competition for Art Industry Startups with the ‘Porsche Frontier Startup’ Award
Porsche Korea (CEO Holger Gerrmann) announced the launch of an open competition for rising new Korean Art Industry Start-ups with the ‘Porsche Frontier Startup’ Award supporting promising platforms that foster artistic creative ideas in cooperation with the Seoul Foundation for Arts and Culture (CEO Chang-ki Lee). ‘Porsche Frontier Startup’ is a new social contribution program of Porsche, a brand built upon the dream of the perfect sports car by its founder ‘Ferry Porsche. Along with its innovative and creative approach, the program is designed to encourage and support the next generation of Start-ups in the Art Industry that provide a sustainable infrastructure spreading diversity for the Korean cultural and art world. The goal of the program is to broaden the support for artistic endeavours and their platform for creative ventures. The plan is to bolster the competitiveness and growth of early-stage entrepreneurs in the arts sector through systematic support. This project targets art businesses operated for more than one, but less than five years. Interested companies can apply until May 2nd. Types of support for businesses include: ▲ Culture and arts event planning and production,▲ Online and offline sales, rental, promotion, intermediary operations for artworks or products, ▲ Commercialization and content development and production of artworks, and ▲ Other art-related service businesses. A total of four categories are available, and interested companies can select one of these options. Following a written evaluation and interview review, five selected startups in the arts sector will each receive 40 million won. To enhance businesses, an entrepreneurship program will be provided, consisting of an accelerating program with mentoring and consulting from professional startup planners, and a networking program between selected companies and stakeholders. Additionally, Porsche Korea will offer a Demo Day in November for final business presentations, where the level of business development is evaluated, and award differentiated prizes within a 10 million KRW pool. This is part of a broader initiative to support promising startups in unfolding more creative dreams in the cultural and artistic sectors. Porsche Korea CEO Holger Gerrmann stated, "With this new project that embodies Porsche's innovative brand spirit, we hope that we can support startups to build and expand their businesses in the cultural and artistic world.” He also added, “Similar to IT start-ups we believe that the creative industry builds an important pillar for progress and aspire for this program to further grow the diversity in the art world by supporting Korean entrepreneurs that contribute to the journey of artists across different genres in realizing their dreams." Companies interested in participating can submit their application and supporting documents through the Seoul Cultural Arts Support System (scas.kr). More detailed information can be found in the Seoul Cultural Foundation's website (sfac.or.kr). In addition to ‘Porsche Frontier Startup’, Porsche Korea introduced ‘Porsche Frontier’ category at ‘Seoul Arts Awards’ last February, a ceremony dedicated to fine arts and selected a total of six outstanding artworks. These final selections are scheduled for a reperformance this year. Porsche Korea plans to continue its commitment for the development of a sustainable cultural and arts environment through diverse sponsorships.
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GM Employee Foundation Korea Donates Chevrolet Trailblazers to Support Local Youth
SEOUL – The GM Employee Foundation Korea (Employee Foundation) hosted a vehicle donation ceremony today at the Exhibition Hall of GM’s Korean Operations headquarters in Bupyeong. The employee foundation donated five Chevrolet Trailblazers to youth aid centers in the Incheon area to help empower the future of local young people. The donation aims to support the safe and sound development of young individuals who are detached from public school education within the community. The donated vehicles will assist a range of programs, including career consultation and outdoor activities, at youth aid centers. This will contribute to social adaptation and enhance the physical and psychological health of those impacted. Attendees at the donation ceremony included Hector Villarreal, president and CEO of GM’s Korean Operations; Brian McMurray, president of GM’s Korean Engineering Center; Myongok Yoon, Chief of secretary general of the Employee Foundation; and Sangbeom Cho, head of the Incheon Community Chest of Korea. At the ceremony, Hector Villarreal said, “I am pleased that the teenagers who for diverse reason are disadvantaged and might struggle with integrating and socializing in our community will benefit from the use of our Chevrolet Trailblazer vehicles which are proudly build here in Incheon and which has impressed customers around the globe. As we continue being part of the community here, I am looking forward to the positive impact we are creating in the community with our people and products as we work towards ensuring everyone feel valued and respected. Brian McMurray expressed his support by saying, “Through this vehicle donation, we hope to support the young people in our community by giving them access to opportunities that might have been difficult otherwise. The Trailblazer is a fantastic car and I look forward to seeing it driven around town and used for a good cause.” Sangbeom Cho from the Incheon Community Chest of Korea added: “This support is particularly meaningful as we bridge opportunities, taking care and providing various useful experiences for youth who fall outside the boundaries of the public education system. We will continue to strengthen cooperation with the Employee Foundation to identify new possibilities and facilitate equitable development in the region.” The Trailblazer, Chevrolet’s compact SUV has achieved impressive success worldwide. With its spacious cabin, outstanding fuel efficiency and versatility, it is expected to play a crucial support role for the youth aid centers, not only for frequent travel in urban areas but also engaging youth in outdoor activities. With this donation, the Employee Foundation has reached a cumulative total of 681 vehicles donated since 2005. Also, it has been conducting various CSR programs, including youth STEM initiatives, education for individuals with transportation handicaps, environmental improvement programs, and self-reliance support for underprivileged communities in the region. This aligns with GM’s global commitment to promote a culture of diversity and inclusion and its triple zero vision – zero crashes, zero emissions and zero congestion – all of which are fostering compatible growth with local communities. The Employee Foundation plans to continue supporting the regional society and underprivileged communities in various areas in the future.
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Porsche Korea Expands Social Outreach with the 'Porsche Do Dream' Campaign to Celebrate its 10th Anniversary
Porsche Korea (CEO Holger Gerrmann) announced that in celebration of the brand’s 10th anni-versary this year, it will further expand the scope of its CSR campaign 'Porsche Do Dream' to 10 programs across 5 different fields. Entering its 8th year, 'Porsche Do Dream' has been offering tailored support to the Korean soci-ety across many different sectors, consistently delivering substantial improvements in various areas in alignment with its vision to be a brand for those who follow their dreams. To date, Por-sche Korea donated a total of 7.63 billion KRW to fulfill the dreams of 118 organizations and 31,417 individuals. This year, to commemorate the 10th anniversary of Porsche Korea's establishment, the brand plans to introduce ten distinctive programs in five core areas of social contribution: education, sports, arts and culture, environment, and society. This comprehensive approach aims to further contribute to the sustainable development of the next generations giving them possibilities to grow and fulfill their dreams, with a total donation sum of 1.75 billion KRW. Sports This year, Porsche Korea will introduce a new program in the field of 'Sports’. Through 'Porsches Turbo for Dream Football (working title),' the brand will focus on discovering and supporting promising young football talents. In collaboration with the International Sports Exchange Asso-ciation (ISEA), Porsche Korea will organize local and international football camps to provide chil-dren with the opportunity to experience and learn from coaches of the successful youth pro-gram of the VfB Stuttgart team, going beyond traditional training methods. Arts and Culture In the field of ‘Arts and Culture’, Porsche Korea will expand its support to encompass not only Korea's unique historical heritage but also focus on fine art, including ballet and emerging artistic sectors. This initiative aims to encapsulate the spirit of Porsche as a brand that embodies both innovation and tradition. Porsche Korea will launch 'Porsches Turbo for Dream Ballet (working title)' in collaboration with ChildFund Korea (CFK). This initiative aims to provide talented individuals from low and moder-ate-income households and students pursuing ballet with opportunities for overseas training. Partnering with the prestigious John Cranko School in Stuttgart, Germany, renowned for its ex-cellence in ballet, the program will offer a diverse range of ballet camp activities, including ballet technique and contemporary dance workshops, and exclusive access to watch rehearsals of the world-class ballet troupe. Continuing its support for the Intangible Cultural Heritage project in collaboration with the Ko-rean Cultural Heritage Foundation (KCHF), Porsche Korea will stay committed to facilitating the preservation of cultural heritage through the 'Porsche Future Heritage' program. The arts cate-gory will also be further diversified to support emerging artists across a broad spectrum of ar-tistic disciplines. Introducing 'Porsche Frontier' in partnership with the Seoul Foundation for Arts and Culture (SFAC), Porsche Korea will establish a new category within the prestigious 'Seoul Arts Awards' dedicated to fine arts. This initiative aims to facilitate the discovery of outstanding works and support performances. Furthermore, Porsche Korea plans to build infrastructure for sustainable creative arts through supporting startup initiatives in the arts and culture industry. Porsche Korea remains committed to supporting emerging artists through its global art cam-paign, 'Dreamers. On.' and will continue this commitment by partnering with the special exhibi-tion ‘Zoom-In’ at the oldest Korean art fair, ‘Galleries Art Fair’, scheduled for April this year. As part of this initiative, Porsche Korea aims to contribute to the art industry by collaborating with emerging Korean artists even after the exhibition, as shown through the Taycan Art Car produc-tion collaboration with Jen Park, the winner of the Porsche Special Award in 2023. Education In the field of 'Education,' Porsche Korea will remain dedicated to the 'Dream Up' program with ChildFund Korea, aiming to nurture future generations. Particularly, Porsche Korea will extend its support by providing 280 million KRW in scholarships for 75 students in various fields, including arts and sports and job-seeking students with low income. Additionally, Porsche Korea will con-tinue the 'Dream Playground' project, which constructs indoor gymnasiums to promote the well-being and creativity of students. Environment Porsche Korea will also expand its activities for the Environment, highlighting the significance of ecological sustainability. Introducing 'Urban Green Space (working title)’ in collaboration with the Seoul Green Trust (SGT), the brand aims to contribute to the establishment of more environment friendly infrastructure, enhancing biodiversity conservation through the revitalization of old parks. Additionally, Porsche Korea will continue the 'Bee’lieve in Dreams' program, a bee garden project created for urban beekeeping, and further support the systematic development of eco-friendly ecological learning spaces within schools through public-private partnerships under the umbrella of the Porsche 'Dream Circle'. Society Furthermore, Porsche Korea continues its commitment to addressing the pressing issue of school zone traffic safety in the 'Society' field by extending the 'Dream Smart Eye', a children’s accident prevention campaign through the usage of technology for the third consecutive year. Porsche Korea CEO Holger Gerrmann stated, "The growth of Porsche Korea in the past decade has been fueled by the love and interest of our Korean customers and fans." He further empha-sized, "As we celebrate the special milestone of Porsche Korea's 10th anniversary this year, we will expand our social contribution programs even further across more areas, making more dreams reality and laying the groundwork for enhancing our commitment to the Korean society for the coming decade." Over the years, Porsche Korea has been recognized for its numerous social contribution cam-paigns. In 2019, Porsche Korea became the first imported car brand to receive the Seoul Mayor's Commendation and in 2021, the brand was honored with the 'Arts Supporter Grand Prize ' award by Arts Council Korea. In 2023, Holger Gerrmann, CEO of Porsche Korea, was ap-pointed as an Honorary Citizen of Seoul for his contributions to society through the brand's campaigns. These accolades underscore Porsche Korea’s commitment and strong connection to the local community and the iconic brands drive as partner to society.
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Porsche Korea Opens 'Porsche Dream Playground 2023' at Two Schools
Porsche Korea (CEO Holger Gerrmann) announced the opening of ‘Porsche Dream Playground’ at two additional schools. This year, Porsche Korea donated 160 million KRW to the two schools, reaching 14 total Porsche Dream Playgrounds across the country. The ‘Porsche Dream Playground’ is a key project of the ‘Porsche Do Dream’ CSR campaign, a program held with ChildFund Korea, that constructs indoor gymnasiums so that students can enhance creativity by engaging in various physical activities. The spatial design for the Dream Playground is based on the ideas generated in workshops with children and teachers, emphasizing the core value of sustainability, which is a key part of Porsche. Upcycled items made from recycled materials such as plastic waste were used in the process. The Dream Playground at Sinmoc Elementary School in Seoul has a total floor area of 126㎡ (approx. 38pyeong), large enough for teachers and the student body. Deviating away from typical and standardized playground facilities, students can make up new games with their own items using their creativity. The floor design allows students to engage in various sports such as dodgeball, badminton, and other ball games. A very special idea was to use on-campus discarded plastics to create a basketball hoop and jump ropes through a 3D printer, and a modular sofa made of recycled plastic fabrics, allowing children to directly see the value of resource circulation. The Dream Playground at the Kindergarten of Cheongdeok Elementary School in Seoul has a multi-gym constructed with a cylindrical slide, climbing hill, trampoline, and lookout tower to encourage physical activities. A double-story play area, designed to overcome the constraints of a narrow space, helps with the major muscle development of children aged 3-7. Classes using the Dream Playground are included in the timetable, and classes including family activities will also be held. Furthermore, Porsche Korea highlighted its commitment towards environmental friendliness by placing a storage box for upcycling blocks that can replace about 1.2kg of plastic waste per piece, and softballs made of recycled plastic materials. Holger Gerrmann, CEO of Porsche Korea, said, "Porsche Korea has been continuously working to promote the health and happiness of children with their infinite potential through the Porsche Dream Playground, now in its sixth year." He also added, "We hope that more children will explore and nurture their 'dreams' and 'creativity' by playing freely in the Porsche Dream Playgrounds, which are built based on the ideas of children and teachers." Since launching 'Porsche Do Dream' in 2017, Porsche Korea has been continuing its CSR activities reflecting the brand's values of 'dream' and 'passion'. Porsche Korea has donated a total of 5.88 billion KRW through the 'Do Dream' campaign.
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Porsche Korea Opens Two New '2023 Porsche Dream Circle' Locations at Schools
Porsche Korea (CEO Holger Gerrmann), with ChildFund Korea and the Seoul Metropolitan Office of Education, is strengthening environmental education classes to promote the importance of sustainability as part of the ‘Porsche Dream Circle’ project, a school landscape project focusing on environmental education. This year, Porsche Korea collaborated with two schools, Hongeun Elementary School and Yeongbon Elementary School, and donated 220 million KRW to create spaces for students to experience the benefits of sustainability in their daily life’s. Now in its fourth year, the ‘Porsche Dream Circle’ is part of Porsche Korea’s CSR campaign ‘Porsche Do Dream’. It provides educational spaces for students to enjoy and study in nature and promotes the importance of carbon neutrality and the recycling of resources. In addition to creating green spaces and installing solar panels, Porsche Korea also offers environmental education classes to enhance students' interest in sustainability. This year, Porsche Korea launched a public-private partnership with the Seoul Metropolitan Office of Education to provide more systematic support for the preservation and expansion of green spaces in schools. The partnership provided educational facility consultation, landscape construction model proposals, and emphasized the brand’s sincerity through design workshops with children and teachers to reflect the wishes of those who actually use the Dream Circle. With the additional projects at Hongeun Elementary School and Yeongbon Elementary School, Porsche Korea has now completed a total of 10 Porsche Dream Circle at different locations nationwide. On October 27th, Porsche Korea held the completion ceremony of the ‘Porsche Dream Circle’ at Hongeun Elementary School located in Seodaemun-gu, Seoul. The completion ceremony was attended by Holger Gerrmann, CEO of Porsche Korea, Hongeun Elementary School Principal Hyun-Ae Cho, ChildFund Director Soo-bong Park, Seoul Metropolitan Office of Education authorities Sora Kim, Kyung-hwa Jung, and Min-Kyung Cha, as well as the students of Hongeun Elementary School. A signboard celebrating the ceremony was given and the participants wrote messages to the forest to emphasize the value of sustainability. The ‘Porsche Dream Circle’ at Hongeun Elementary School, with a total floor area of 199 ㎡ (approx. 57 pyeong) is an eco-friendly ecological learning space with an automatic irrigation system powered by solar energy. It is large enough for a single class to observe the ecology of diverse plants from wildflowers to aquatic plants. To help students study and learn more about the plants, signposts with QR codes leading to plant introduction websites were installed for quick and easy access. The other ‘Porsche Dream Circle’ was installed at the YeongbonElementary School located in Dongjak-gu, Seoul. with a total floor area of 195㎡ (approx. 59 pyeong). It used to be an outdoor learning space that had been abandoned due to deteriorating facilities. Located between the main entrance and the school building, students can now relax and experience nature during breaks and after school. The forest has been planted with various sizes of trees. The colours and scent of plants differ each season, and a small stage was installed for ecology classes and as a creative art space. Porsche Korea CEO Holger Gerrmann stated, "This year's 'Porsche Dream Circle' has been completed in partnership with the Seoul Metropolitan Office of Education using the students ideas." He emphasized, "We hope that the ‘Porsche Dream Circle’ inspires students to experience the importance of recycling to safe resources and supports their dream of a sustainable future.” Porsche Korea launched ‘Porsche Do Dream’ in 2017 and has been continuously carrying out CSR activities that reflect the values of ‘dream’ and ‘passion’ pursued by the brand. Porsche Korea has funded about 5.88 billion KRW through the‘Porsche Do Dream’ campaign.
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GM Employee Foundation Korea Organizes Volunteer Festival: Philanthropic Movement for the Community
GM Employee Foundation Korea is spearheading a "Volunteer Festival" throughout October, led by GM leadership and employees in Korea, who are actively participating in various volunteer activities in and around Bupyeong-gu, Incheon. The initiative aims to promote active community engagement. The GM Employee Foundation executes various social contributions for the benefit of its neighbors, in line with GM's values of diversity and inclusivity. This event provides an opportunity to foster a mutually beneficial culture with the local community and uphold the company's commitment to corporate social responsibility. In conjunction with the festival, a market selling donated goods was launched on 25th October at GM Korean operations’ Bupyeong headquarters, by Hector Villarreal, CEO and President of GM Korean operations, Brian McMurray, President of GM’s Engineering Center in Korea, alongside GM employees. All proceeds from the event will be donated to the local community. "I am pleased to see GM's culture of sharing come to life through our Volunteer Festival as we continue our symbiotic relationship with the local community.” Hector Villarreal said, “Our employees are playing a big role in donating goods and of particular significance is knowing that all sales proceeds generated during this festival will go to the local community through various avenues.” "The Employee Foundation Volunteer Festival holds immense importance as it is an initiative driven directly by our employees. Groups like GM Dreams, a volunteer organization under GM Employee Foundation Korea play a key role in offering support to our neighbors in need and we will continue prioritizing these social contribution activities.” Brian McMurray said, “As members of this community, GM will do our best to put our diversity and inclusivity values into action.” Throughout the Volunteer Festival in October, GM employees are engaging in a variety of volunteer activities, including ▲ beautifying and enhancing local community parks, ▲ enhancing the amenities of social welfare facilities, ▲ local attractions outings, and craft experiences with visually impaired individuals, and ▲ volunteering at free meal centers. These activities aim to expand a culture of mutual support between GM and its local community. Since its establishment in 2005, GM Employee Foundation Korea has consistently been involved in various social contribution activities to improve the stability of vulnerable groups within the local community and improve the local community. Through these efforts, it has expanded GM's values of diversity and inclusivity. Notably, employees of GM’s Korean Operations have taken the lead in actively contributing over 210,000 hours of volunteer work to support underprivileged groups in the local community, including children, senior citizens, and individuals with disabilities.
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Porsche Korea Exhibits the Finalists’ Art Works of ‘Porsche Dreamers. On.’ at Artium Exterior Media Wall at Seoul
Porsche Korea (CEO Holger Gerrmann) announced that the finalist works of the 'Porsche Dreamers. On.' media art project, 'Rainbow Bus Tour' and 'The Song of Re-Blooming Streets', will be displayed on the Artium exterior media wall located at the Samseong Trade Center. Jeongtae Gim's ‘Rainbow Bus Tour’ and Youngkak Cho's ‘The Song of Re-Blooming Streets’ are the finalists of 'Porsche Dreamers. On. Media Art’, a project that has been started in April 2023 under the theme 'Dream' and 'Colour' of the city. Following the previous year, ‘Porsche Dreamers. On. Media Art’ is Porsche Korea’s project with Seoul Foundation for Arts and Culture to support the dreams of up-and-coming artists by connecting global art campaigns to public media art. The two finalists work will be displayed at the largest media wall in Korea, the Artium exterior media wall located at the Samseong Trade Center until November 24th. Afterwards, they will be aired as a large digital signage 'Media Art Theater' using public locations of screens all around Seoul subway stations so that more citizens can enjoy the work. Porsche Korea CEO Holger Gerrmann stated, "It was highly impressive seeing the finalists work articulating the colourful and vibrant city life in two very different ways." He also added, “We hope these media art works using the Porsche theme of ‘Dream’ and ‘Colour’ will brighten up the busy lives of citizens." ‘Rainbow Bus Tour’ is a 3D animation that makes full use of the imagination of Alpha generation born between 2010 and 2020. Unique objects created from about 20 children were digitalized with 3D scanning techniques maximizing dimensional senses expressed the rainbow bus floating in the skies of Seoul. Jeongtae Gim said, "The 3D model objects in my video were created by the hands of children aged 7 to 13. I hope this project leads children to the joy of creating and encourages citizens to look back on their childhood dreams." ‘The Song of Re-Blooming Streets’ is an artwork that visually explores the direction of urban growth in a city that has entered an endemic society, using a database constructed by artificial intelligence. Changes of cities and its social connectivity are depicted in the prosperity and blossoming of plants. Youngkak Cho said, "From KOSIS (Korea Statistical Information Service), I collected the fluctuating data of the pandemic and endemic phases and created this video with artificial intelligence.” He added, “I hope this video that was created by contemporary technology becomes a catalyst to enhance the changes and social connectivity of cities." Together with the Seoul Foundation for Arts and Culture, Porsche Korea has supported the culture and art fields of Korea that energize the daily lives of citizens. Through continuous culture and art projects, Porsche Korea will persist on supporting various talents to accomplish their dreams.
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Global Volunteer Day: 1.3 million DHL Group employees have engaged in the past 15 years
DHL Group is calling on employees to get involved in Global Volunteer Day (GVD) in what is now its 15th year, with the main activity period running from September 18 to October 1. Celebrating this anniversary with employees around the globe, the company is building on past successes and marking the occasion with special events. First introduced in Singapore back in 2008, GVD is now a global initiative – with DHL Group encouraging employees to volunteer in non-profit projects in the countries where they live. Over the years, some 1.3 million volunteers have answered the call, dedicating more than 3.1 million hours in voluntary engagement in their home communities. In 2022, over 5,800 employees clocked 22,000 volunteering hours across 300 projects throughout Asia Pacific. Across the DHL Group divisions, employees have focused their activities on environmental protection, disaster management, education and vocational training, refugee aid, health and well-being, and social services. This has made GVD an effective team building and employee engagement lever. As Board Member for HR Thomas Ogilvie explains: "Connecting people and improving lives also means having a positive effect in the communities we operate in and serve. Therefore DHL Group encourages and supports Global Volunteer Day activities. We are proud of the positive impact our employees make with their GVD projects. Our workforce has dedicated more than 3.1 million hours in voluntary work since 2008, and some 100,000 employees step up each year to volunteer for GVD. For us, it's not just about being part of a team, but about having a sense of belonging. It's about being part of a community and working to make things better for the people and places around us." In this 15th anniversary year, "Follow the Sun" is the GVD 2023 slogan inspiring DHL Group volunteers. Over a period of 15 weeks, they are working on GVD projects in 15 countries running from east to west. Spanning the globe, these GVD anniversary activities are under way in New Zealand, Japan, Singapore, Malaysia, India, Madagascar, Serbia, Uganda, Germany, the United Kingdom, Paraguay, Panama, Colombia and the United States. Employees are free to choose the kinds of projects and activities they work on. The only requirement is that they be aligned with the focus areas that make up the sustainability strategy of DHL Group. With its longstanding GoTeach, GoHelp, GoTrade and GoGreen initiatives, the company supports projects focusing on climate protection, improving employability for young people, disaster management, and facilitating trade for small and medium-sized enterprises (SMEs) in developing countries. A wide range of projects also receive financial support from the Group's own Improving Lives Fund.
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Embraer offers 50 technological qualification scholarships for women
Today, Embraer opened the registration for its career acceleration program in technology in Brazil, which will be exclusively dedicated to women this year. The third edition of the Embraer Social Tech Careers program offers 50 scholarships to generate opportunities and professional inclusion. The students will have the opportunity to learn how to work with data analysis and the Python programming language, which has applications in data science, artificial intelligence, and automation. Applications will be accepted until September 3 through the link: Embraer: Embraer Social Tech Careers. The initiative is carried out in partnership with Gama Academy, a school that selects talent and trains professionals for the digital market in technology areas. “Embraer Social Tech combines education and innovation to contribute to the development of a more inclusive society,” says Andreza Alberto, Embraer’s Vice President of People, ESG and Corporate Communications. “We are very proud of this affirmative action focused on quality education for women who want to enter the technology market.” Participants who complete the course, which lasts four months, will join Embraer and partner companies' talent databases in future selection processes. The course will use a boot camp methodology, which includes remote immersive training to develop skills and competencies in the technology sector.
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Porsche Korea Expands its CSR Campaign 'Porsche Future Heritage' Supporting the Succession of Intangible Cultural Heritage
Porsche Korea (CEO Holger Gerrmann) announced that it donated 242 Million KRW towards ‘Porsche Future Heritage’. Through ‘Porsche Future Heritage,’ an intangible cultural heritage transmission support project conducted in collaboration with the Korea Cultural Heritage Foundation (Chairman Choi Young-chang), Porsche Korea aims to create an environment for sustainable preservation of cultural heritage and contribute to the creation of future values. Marking its second year, ‘Porsche Future Heritage’ is part of the 'Porsche Do Dream' social con-tribution campaign. This year, 30 million KRW will be donated to support the handicraft and en-tertainment fields struggling with promotion activities, and 212 Million KRW will be contributed to expand the support scope for traditional arts performances where young and rising tradition-al musicians can showcase their talents. On the 19th of last month, Porsche Korea delivered a transmission support fund of 30 million KRW for continuous support of national intangible cultural heritage. 5 million KRW each to two individuals in the fields of crafts (Musical instrument making, Horsehair Headband Making) and performing arts (Daegum Sanjo, Gagok), and 10 million KRW to the entertainment group, Buk-cheongsajanoleum, were delivered. In addition, through supporting traditional and fusion Korean music performances, Porsche Ko-rea plans to provide opportunities for rising artists and promote the historical, unique, and artis-tic aspects of traditional culture to contribute to its popularization. Through this, performances such as “Dongsang Dongmong”, a fusion Korean music perfor-mance that combines pop music and creative dance to make traditional arts and music more interesting for teenagers, and “Cheoyong Na’ryehee”, a modern reinterpretation of “Na’rye”, a ritual performed on the last day of the year as the intangible cultural heritage “Cheoyongmu” as a motif, will be presented to engage the audience. Meanwhile, Porsche Korea has donated a total of 746 million KRW to the Korea Cultural Herit-age Foundation through 'Porsche Future Heritage.' Following last year's cultural education pro-ject 'Dream Finds You' with the national intangible cultural heritage successors and transmis-sion, a special exhibition 'Gifts sent to Prince Heinrich in 1899' will be held until July 2nd at De-okhongjeon in Deoksugung Palace. This exhibition showcases the reproduced works of tradi-tional crafts located overseas.
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Porsche Korea Opens a Special Exhibition ‘Gifts Sent to Prince Heinrich in 1899’ at Deoksugung Palace
Porsche Korea (CEO Holger Gerrmann) announced on the 19th that it has opened a special exhibition ‘Gifts Sent to Prince Heinrich in 1899,’ at Deoksugung Palace Deokhongjeon. The exhibition displays three reproduced gifts from King Gojong kept at the Museum am Rothenbaum in Hamburg. For the opening ceremony, Porsche Korea CEO Holger Gerrmann, Administrator of Cultural Heritage Administration Eung-chon Choi, President of the Korea Cultural Heritage Foundation Young-chang Choi, Ambassador of Germany to Korea Michael Reiffenstuel, President of Korean-German Chamber of Commerce and Industry Dr. Martin Henkelmann, as well as intangible cultural heritage successors who participated in the creation of the exhibited crafts joined to commemorate the 140th anniversary of Korean-German diplomatic relations and appreciate the importance of cultural heritage succession. Porsche Korea CEO Holger Gerrmann stated, "'Gifts Sent to Prince Heinrich in 1899' serves as a milestone in building a future for history, and it's particularly meaningful to launch it on the 140th anniversary of Korea-Germany diplomatic relations." He continued, "As a brand based on tradition and innovation, Porsche plans to continuously support the preservation and transmission of the rich Korean traditional culture and to create future value through such efforts." In addition, Porsche Korea donated 30 million KRW for the support of national intangible cultural heritage. 5 million KRW will be given to two individuals each to help with their work in the field of crafts and performing arts, and 10 million KRW will be provided to a traditional performing arts group. In light of the 140th anniversary of Korea-Germany diplomatic ties this year ‘Gifts Sent to Prince Heinrich in 1899’ is a project that has reproduced traditional crafts made from overseas materials to promote the historic importance of Korea and to preserve the craftmanship passed on through generations. At the exhibition, three historic pieces including an armor, helmet, and armor case, reproduced out of the 40 pieces that King Gojong presented to Prince Heinrich of Prussia, the first state guest of the Korean Empire, will be displayed. The gifts reflect the will of an independent nation. The special exhibition will be held at Deokhongjeon at Deoksugung Palace until July 2nd. The re-produced works exhibited will be donated to Deoksugung Palace. Admission to the special exhibition is free (separate entrance fee for Deoksugung Palace), and more information can be found on the website of the Korean Cultural Heritage Foundation (www.chf.or.kr).
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Porsche Korea Presents Season 3 of ‘Porsche Do Dream Fill the Space’
Porsche Korea (CEO Holger Gerrmann) announced an open competition for the third season of 'Porsche Do Dream Fill the Space', a social contribution campaign held in cooperation with the Seoul Foundation for Arts and Culture (CEO Lee Chang-gi) under the Seoul Metropolitan Gov-ernment to expand opportunities for citizens to enjoy performing arts. Marking its third year and started with addressing the hardship for artists caused by the necessary social distancing rules during COVID-19, ‘Porsche Do Dream Fill the Space’ is a public-private partnership program that represents the cultural art fields. It is part of the brand’s social contribution activities designed to support performing arts organizations and artists to enable them to continue with their creative activities. Over the past two years, ‘Porsche Do Dream Fill the Space’ supported 77 performing arts organizations and 2,000 artists, revitalizing the performing arts field that had stagnated. In conjunction with the lifted social distancing regulation, Porsche Korea plans to create a sustainable culture and art support system for small to medium sized performances. The ‘Porsche Do Dream Fill the Space’ Season 3 is scheduled to carry on its continuous support to protect the variety and diversity of small to medium scale art performances and to provide the accessibility to these cultural performances that play an important part in the social fabric of the society. This year's program especially focuses on filling the polarizing gap to the bigger shows and tries to foster the creativity on a smaller local level to support the demand for art performances and the citizens’ experience in culture and arts. The public contest is scheduled to be conducted until June 9th and is opened to performances in Seoul including plays, musicals, dance performances, music performances, traditional arts performances, and multidisciplinary works scheduled to perform from August 1st to October 31st of 2023. A total of 40 works will be selected and supported with 4 million KRW, respectively, with priority given to small-and-medium sized performances with 500 seats or less. Porsche Korea CEO Holger Gerrmann stated, "‘Porsche Do Dream Fill the Space’ was initiated to help the Korean cultural arts community over the past two years and with the continuation of the program for smaller art performances that are not yet in the spotlight of big audiences we want to ensure we keep the art diversity." He also added, "We believe that this creativity we see in the art world plays an important part in developing dreams and we hope our ‘Fill the Space’ project can further contribute to people to dream." Artists who are interested in ‘Porsche Do Dream Fill the Space’ Season 3 can apply through the Seoul Foundation for Arts and Culture’s Seoul Cultural Arts Support System (scas.kr) and find further information on the Seoul Foundation for Arts and Culture website (sfac.or.kr).
