- PHL participation in int’l, local travel, and trade events
In a bid to transform the Philippines as a tourism powerhouse in Asia, she said that the Marcos administration has continuously promoted the Philippines domestically and globally. “Through the efforts of the DOT and our attached agency, the Tourism Promotions Board, we have ushered in no less than P3.33 billion in estimated sales leads generated out of the various international expos that we have participated in across all hemispheres in the world–in Asia, the Middle East, Europe, the Americas and the like.”
- PHL tourism branding
On the highly anticipated launch of the enhanced tourism slogan, the tourism chief underscored that the agency will continue to market the country as a “fun destination,” it would also highlight that the Philippines is a destination with a rich and diverse Filipino culture that can offer substantial, immersive and purposeful experiences, perfectly matched with the love and warm and hospitality of the Filipino people.
“We are enhancing the tourism slogan and we’ll definitely take into consideration the opinion of our various stakeholders. May I just highlight that global trends supported by data from various reliable and reputable tourism-related publications have indicated that post-pandemic, people’s reasons for travel have also changed, chief of which is that people now wish to have some sense of substantive, immersive, and cultural authentic experiences where they have opportunities to get to know the culture of the place that they’re visiting. People also value the opportunity to get to know communities. These trends correspond very well to the assets of Philippine tourism that have yet to be fully maximized–our culture, our people, our communities. And that is why the enhanced tourism slogan will give our country an opportunity to market itself not just as a fun destination which it will continue to be, but also a destination for everything else that includes highlighting our culture and our people,” she said.
- Investment opportunities in PHL tourism
Also highlighting the need for tourism infrastructure, Secretary Frasco discussed the existing flagship tourism enterprise zones (TEZ) that are ready for investment which include San Vicente, Palawan; Panglao Island in Bohol, Corregidor Island in Cavite; Mt. Samat in Bataan; Clark, Pampanga; the vicinity of Rizal Park where the Manila Ocean Park is presently located; and 15 other registered TEZs. “So, what our fellow Filipinos can expect is that the Marcos Administration is investing in tourism, not just in our well-known destinations, but also in our lesser-known destinations,” the Secretary said.