Warsaw, 26 September 2019 – To celebrate its 90th anniversary, LOT Polish Airlines prepared a new, refreshed formula of its “Kaleidoscope” on-board magazine published in cooperation with Burda Media Polska Sp. z o.o. The passengers will be able to enjoy more articles dealing with travels and culture, but also with issues related to environmental protection. The entire package will boast a new, more attractive graphical layout as well.

“Kaleidoscope” has been the on-board magazine of LOT Polish Airlines for 40 years now. It has been published, for nearly 10 years now, by Burda Media Polska Sp. z o.o. – a publishing house whose portfolio includes the leading titles of the Polish market of travel and lifestyle magazines, such as, for instance: “National Geographic”, “National Geographic Traveler”, “Elle” or “Gala”.

The monthly magazine with the circulation of 35,000 copies is very well known to LOT passengers and to the guests visiting the airline’s business lounges, where it is distributed free of charge. Each month, the teams of Burda and the Polish airline work hard to make sure that the magazine’s content is as diverse and as attractive as possible.

“Each month, when choosing the topics for “Kaleidoscope”, we try to inspire our readers not only to travel to different destinations, but also attempt to present interesting personalities, as well as social, cultural or technological phenomena. We also intend to continue developing for you, and the 90th birthday of LOT - an airline with which we are co-creating the magazine - is a great opportunity to slightly modernize the graphical layout of the publication and to introduce some novelties. I do hope that the refreshed formula of the magazine will ensure that you will find our proposals interesting,” says Agnieszka Franus, Editor-in-chief of “Kaleidoscope”, Burda Media Polska Sp. z o.o.

The well-known columns titled Inspirations, Journey of a Lifetime, Why?, Culture, Business and My Poland - that have always been appreciated by passengers - are now joined, from the September issue, by a new section titled Ecology.

“The world is changing, and LOT - being a modern airline and one of the most dynamically growing carriers in Central and Eastern Europe - is keeping up with the change. To celebrate our 90th anniversary, we have decided to change the paper on which our magazine is printed and to replace it - without any quality losses - with a more environmentally friendly equivalent. We are also introducing a new Ecology column and increasing the number of travel-related articles. That’s not all. In the LOT Info section, the passengers will find an improved map of our destinations. The graphical layout of the magazine’s individual sections has been refreshed as well,” says Jakub Piotr Panek, “Kaleidoscope” Coordinator, LOT Polish Airlines.

Apart from vary favorable opinions expressed by the passengers, “Kaleidoscope” has also been recognized with a number of awards. These include, inter alia, the following: Award of the Polish Association of Scientific Journalists (2011), 1st place in the Agape Corproate Bulleting Contest (2015), Column of the Year (2017), Gold Medal - Power of Content Marketing Awards (2017), Main Prize – Luxurious Brand of the Year (2018) and Main Price in the Optimistic Company Contest (2019).