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"2020 Zebra Campaign", Pfizer Korea Joins in Supporting Patients With Rare Diseases

  • Thursday, February 27, 2020, 4:04 pm
  • ACROFAN=Seunghee Shin
Pfizer Pharmaceuticals Korea Ltd. (Pfizer Korea, CEO Dongwook Oh) will launch "Rare Disease 7000-Zebra Campaign" to raise awareness of rare diseases and support patients' overcoming diseases to mark Rare Disease Day, on February 29.

The "Rare Diseases 7000-Zebra Campaign" is a social contribution program that has been conducted since 2017 by the Pfizer Rare Diseases Division to support patients suffering from more than 7,000 rare diseases worldwide. In particular, since this year's Rare Disease Day is a unique day that comes every four years, to carry out more meaningful activities for patients with rare diseases, various organizations participate in the project of supporting transportation expenses to reduce the financial burden on patients.

The ceremony for the launch of the Zebra Campaign was held. (Photo by Pfizer Korea) 

With Korean Organization for Rare Diseases (KORD), Korean Association of Medical Social Workers (KAMSW), and Community Chest of Korea, Pfizer Korea held a ceremony to announce the full-fledged start of the project of supporting transportation expenses for patients with rare diseases, which is a part of the Zebra campaign, on Feburuary 20 at the KORD Angelspoon Shelter in Seodaemun-gu.

Through this project, Pfizer Korea will plan and operate the entire campaign, make donations necessary for campaigns and transportation expenses, donate to Community Chest of Korea. The project will be carried out through KAMSW. KAMSW will be in charge of the overall operation of the program, including recruiting and selecting beneficiaries. In particular, KORD will actively promote the campaign by advertising the campaign both internally and externally so that patients with rare diseases who really need help can participate in the program of supporting transportation expenses.

Meanwhile, Pfizer Korea's Zebra Campaign, which has been in place since 2017, began with the idea that "when you hear the hoof, you should always think about the possibility that the sound may be a zebra instead of a horse." This year's Zebra Campaign will start with the transportation expenses support program for patients, and plan to collaborate with various organizations to raise awareness about rare diseases and to hold various public events to help patients.