The Modenese coachbuilder will be in attendance throughout the summer displaying its hand-built cars and motorbikes to the island's visitors, car connoisseurs and further VIP guests.
Set against the backdrop of the stunning Sardinian coastline, the first vehicles to take center stage will be the eye-catching ARES for Land Rover Defender V8 Hardtop with matching trailer and stunning ARES Bullet for BMW R NineT, all with the same look and feel.
In addition, the famous ARES Scrambler for BMW R NineT will also be present. Furthermore, it will be possible to admire the new Wami Lalique Spyder, the ARES’ latest creation, as a special preview for the prestigious audience.
Giving customers the ultimate brand experience, the Waterfront location promises unparalleled customer service, enveloping them in the art of coachbuilding traditions, modern-day technologies and Italian hospitality.
In addition to its traditional Waterfront presence, ARES will enjoy high visibility throughout Sardinia as it deploys its fleet of bespoke ARES for Land Rover Defender in many luxury venues.
Also this year, the innovative company has partnered with luxury lifestyle venues La Scogliera, Crazy Pizza and Billionaire. Each restaurant will have a uniquely liveried ARES Land Rover Defender at its disposal to offer patrons VIP transfers from and to the luxury island venues.
Starting this summer, the renowned Porto Cervo venue Justme by Roberto Cavalli will also enjoy an exclusive custom Defender.
Executive Chairman and Co-founder Dany Bahar said: "It is always fantastic to come to Porto Cervo, this is the 3rd year we have attended, it is the place to be in the summer and it is always great to meet new customers and catch up with old friends. This year, ARES is out in force, and we have a large, but considered, presence on the Island. We are very much looking forward to working with the local enterprises while presenting ARES to Sardinia and its visitors.”